From Wikipedia: Leo Houlding, a British rock climber, appeared in the BBC television program Top Gear in which he raced presenter Jeremy Clarkson up a cliff face in Verdon Gorge. Leo, joined by Tim Emmett, climbed the canyon while Jeremy drove an Audi RS4 to the top using the surrounding roads.
To find out who got to the top first you’ll have to watch the video. I will tell you this, they raced back to the bottom and Leo won. He jumped off the cliff and parachuted to the bottom.