Apple has been running the “I’m a PC and I’m a Mac” commercials since 2006 without a word from Microsoft. Finally Microsoft has responded and created an ad which says, “I’m a PC and I’ve been made into a stereotype.”
[The new Microsoft ads] show lots of fascinating people saying that they use PCs. They highlight the fact that many people may be somewhat offended by the idea that they can’t be interesting or cool if they don’t use a Mac.
Suddenly, Apple looks a little elitist. I mean, they were elitist before, but in a way that made you want to be a part of the club. Now, they just seem a little snobby.
Edit: The links I had posted to videos of the ads are no longer available.