7 mm thick e-book reader

Plastic Logic is working on an e-book reader that is thinner than an iPhone and is 8.5 in x 11 in. It utilizes E-ink® technology and has a touch screen. Even though it is very thin it is as large as a sheet of paper which makes it only slightly more portable than a laptop. The real question is what books and periodicals will be available for this device? The Amazon website says, “Over 200,000 books, newspapers, magazines and blogs” are available for the Kindle, a similar device that has been available since November 2007. Probably half of the titles available are books and half are blogs. Only a small number of magazines and papers are available. When it was first released there were 88,000 books available. The figure I’ve seen for the Sony Reader is 25,000. How can Plastic Logic compete, especially when each device uses a proprietary file format? So far I’ve read about 15 books on my Kindle and I love it. My only complaint is I can’t borrow or loan out Kindle books.